Highly recommended items by the beauty consultants at Takashimaya Nihombashi store! Five best-selling base makeup items in Japan.

Base makeup is said to be the most important part of makeup. It is even said that if you do it right, 80 percent of the makeup is already done. Here, we introduce the best-selling base makeup items in Japan! The items are also highly recommended by the beauty consultants at Takashimaya Nihombashi store, a long-standing department store located in an area popular among sophisticated grown-ups.

Due to its geographical features, Japan has comparatively high humidity as it is surrounded by the sea. Under this condition, base makeup is expected to provide full coverage making sure your makeup survives humidity and perspiration. Let us show you some high-performance base makeup items loved by many Japanese women.

BOBBI BROWN

Instant Full Cover Concealer 4,536 yen (Tax included)

This concealer covers dark circles on your skin completely, and yet it has a weightless feel. The applicator tip is easy to use. It is made to prevent smudges so that the makeup is kept smooth and fresh for long hours. Japanese women tend to consider base makeup important and are meticulous about it. This product is getting a good reputation among such women! It contains skin care ingredients that prevent your skin from drying and even covers fine wrinkles around your eyes. Ordinary concealers tend to dry your skin as the hours go by, but this one doesn’t. It has received several good reviews by users who say “wonderful coverage, lasts all day without drying out my skin.”

GUERLAIN

Lingerie de Peau BB Base Beauty Booster 40ml 7,020 yen (Tax included) SPF30/PA+++

The BB cream that works both as a base and foundation. It is popular among women who want their base makeup to be quick, easy and smooth. It moisturizes and protects your skin and also gives it a glow. It shields the skin from UV rays. The light textured cream smoothly covers the skin and makes it more beautiful almost like invisible lingerie. Quite a few customers find this is more than enough as a replacement for both base and foundation.

LANCôME

Blanc Expert Cushion Compact H SPF50+/PA+++ 7,020 yen (Tax included) (1 refill + case), 9,180 yen (Tax included) (2 refills + case)

“Raw beauty cushion foundation (*1)” was released by Lancôme, the pioneer of cushion foundations. It is getting a lot of attention now. It has full coverage, yet gives the skin a fresh, natural glow (*2). That is to say, it covers pores and spots making your skin look like it is naturally flawless and glowing. With this foundation, you may get compliments like “Your skin’s so beautiful! I see you only need a light touch of foundation with that beautiful skin!” It is a product that boasts of having the most fans and repeaters among customers at Takashimaya Nihombashi's cosmetic counter. Even some customers who just wanted to try it often end up buying one. It is one of those products that makes you feel happy you found out about. *1. A foundation that gives the skin a fresh, natural glow and finish as if the skin itself is beautiful. *2. Depends on makeup effect

Helena Rubinstein

P.C. Compact Foundation　11,124 yen (tax included)　SPF30/PA+++

It is the foundation that received the first prize in cosmetic contests in women's magazines and websites related to beauty information in the first half of the year 2015. Even today, this high-quality foundation is steadily increasing its fan base. The compact serum foundation that has great effects on both skin care and makeup. It gives the skin a natural glow and moisture every time you use it, leading your skin to be in the finest condition. It won’t be cakey when applied in layers. It is loved by a lot of Japanese women who expect a high quality finish from a compact foundation. This is the product that plays an outstanding role at the cosmetic counter in fixing customers’ smudged makeup.

CHICCA

Flawless Glow Solid Foundation 8,640 yen (tax included, with the case) SPF43/PA+++

It is an “oil film” foundation that makes the skin more natural than actual bare skin. It was developed in the pursuit of a “natural skin finish” as close to one's actual bare skin. It covers every flaw on the skin and stays fresh all day long, maintaining a glow and transparent* feel to the skin. On application, your skin will shine almost as if you have a thin film of oil making you feel like you've gained a new, radiant face. So many people are now addicted to the high performance of this product. Applied using a unique method called “stamping,” which is tapping the sponge on your skin, it feels light and natural too. Several users say that they have received good comments such as “You have great skin!” or “Tell me which foundation makes your skin that beautiful!” on using this product! * Depends on makeup effect How did you like this article? It is said that beautiful skin can make you look more beautiful by 30%. We are sure that some of these items will take care of some of your skin troubles! The information in this article has been brought to you by two cosmetic advisors from the Nihombashi Takashimaya department store. Thank you very much for your time!

If you’re having trouble choosing a product, head to the cosmetics counter

At the cosmetics section of Nihombashi Takashimaya, there are cosmetic advisors waiting at all times who will help you choose the right kind of product regardless of the brand. When you’re confused about what to choose, feel free to consult with the staff and ask them whatever you like. Of course, there is no charge for this service. *Interpretation service is available via telephone in English, Chinese, and Korean.

After talking to a representative, you can receive a free sample from any brand. Please feel free to head over to the cosmetics counter if you’re interested in a particular brand.

Excellent location

Nihombashi Takashimaya is only a 5-minute walk from Tokyo station, close to Ginza, and is located in a popular shopping area with excellent access. Here, you can take your time to enjoy shopping in a relaxing atmosphere.

The Nihombashi Takashimaya cosmetics counter product list includes 33 different brands

ACSEINE, ALBION, aramis, S K-Ⅱ, ESTEE LAUDER, est, KANEBO, COVERMARK, CHICCA, CLARINS, CLINIQUE, Clé de Peau Beauté, Guerlain, COSME DECORTE, Sisley, SHISEIDO, CHANEL, Shu uemura, Jo Malone London, SWISS PERFECTION, CHIFURE, dear mayuko, Dior, DE LA MER, HAKUHODO, FANCL, HR, BOBBI BROWN, POLA, M･A･C, la prairie, Lancôme, L'OCCITANE (As of late November 2017) Details Nihombashi Takashimaya Address: 2-4-1 Nihombashi, Chuo-ku, Tokyo Access: 5-minute walk from Yaesu North exit of JR Tokyo Station. Directly connected to exit B2 of the Nihombashi Station on the Tokyo Metro Ginza and Tozai lines TEL:+81-3-3211-4111 Opening Hours: 10:30 – 19:30 Website : https://www.takashimaya.co.jp/store/foreign/index.html

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