Shibuya 109

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Opened in 1979, this is a fashion building with an overwhelming popularity among teenagers. It has been a trendsetter and a pioneer of pop culture especially among high school girls since the late 90s. The building features over 100 shops offering garments & accessories of various styles ranging from casual to "gals" style. MAGNET by Shibuya 109 is a new facility in front of the Scramble Crossing. Targeting both locals and foreign visitors who are in sync with the latest trends, you can enjoy a range of food, music, art and entertainment in one place. There is an observation deck overlooking the intersection, which is also very popular among foreign tourists.

A Place to Witness the Newest of Japanese Fashion

Shibuya 109 is located such that you can see it straight from the station, so it is used for all kinds of promotions. On the surface of the building, there are giant posters hanging so you can truly see what is currently hot in Japan.

Sales Period is Sure to be Crowded

Bargain sales are held twice a year in January and July. It gets extremely crowded during this time and becomes the topic of conversation; still it's a chance to get good deals on the latest fashion! Especially fukubukuro (lucky bags) sold on January 2nd are noteworthy.